A LIMRA report from September of 2012 found that more than 35 million American households have no life insurance coverage, and half say they need more life insurance protection.
Why aren't people buying life insurance coverage they say they need?
The two biggest reasons given were:
1. Cannot afford life insurance.
2. Competing financial priorities.
In addition, more than 60% of consumers studied indicate that cannot recall ever being approached to buy life insurance coverage over the last 2 years.
Another 35% of the people who did meet with a life insurance agent said the agent failed to follow up with them, so they did not buy a life insurance policy.
Another big reason consumers failed to buy a life insurance plan was education.
1. 12% of consumers said they couldn't decide what type of life insurance to buy, or how much to buy.
2. 10% of consumers aid they didn't want to make the wrong decision.
3. 8% didn't know enough about life insurance to make a decision.
If only consumers understood how affordable term life insurance protection is, and how easy it is to understand term life insurance coverage.
Do yourself and your family a favor and learn about term life insurance today. It only takes a few minutes to learn how quality, affordable term life insurance can provide financial security for your family's future at a price you can afford.
Why aren't people buying life insurance coverage they say they need?
The two biggest reasons given were:
1. Cannot afford life insurance.
2. Competing financial priorities.
In addition, more than 60% of consumers studied indicate that cannot recall ever being approached to buy life insurance coverage over the last 2 years.
Another 35% of the people who did meet with a life insurance agent said the agent failed to follow up with them, so they did not buy a life insurance policy.
Another big reason consumers failed to buy a life insurance plan was education.
1. 12% of consumers said they couldn't decide what type of life insurance to buy, or how much to buy.
2. 10% of consumers aid they didn't want to make the wrong decision.
3. 8% didn't know enough about life insurance to make a decision.
If only consumers understood how affordable term life insurance protection is, and how easy it is to understand term life insurance coverage.
Do yourself and your family a favor and learn about term life insurance today. It only takes a few minutes to learn how quality, affordable term life insurance can provide financial security for your family's future at a price you can afford.
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