It is the period of time you have to return your life insurance policy and get a full refund of all premiums paid.
It means you have a risk-free, money-back guarantee for the duration of the free look period.
Each state requires life insurance companies to provide a free look period, and the duration of the required free look period may vary by state.
So, if you change your mind, and decide you don't want the life insurance policy anymore after purchasing it, you can cancel your coverage and get your money back.
Learn more about how a free look period for life insurance works.