That's because each life insurance carrier has their own set of underwriting and rating guidelines. So, each insurer may offer you different pricing and coverage depending on your personal factors, such as, your age, health, family health, occupation, hobbies, height-to-weight ratio, if you smoke or not, your driving record, etc.
In addition, the type and amount of permanent life insurance you need will affect your premiums.
Also, before shopping for coverage, you should decide if you want all of your life insurance to last your entire life, or maybe a part can be term life insurance which is usually much cheaper.
Here's how you can learn more and compare permanent life insurance quotes from several highly-rated life insurance companies to help you find an affordable permanent life insurance policy from a quality life insurer.